TECHTRENDS.BIZ

Computing's Power Problem

Tech companies are looking to curb their enormous appetite for electricity.
By Kate Greene, MIT Technology Review

Tech companies are notoriously power hungry. In fact, since data storage has become increasingly important, energy consumption in massive computer rooms -- serving companies from Google to Abercrombie & Fitch -- has been rising.

Complete Article

Brand Sense: Build Powerful Brands

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.

More info: http://www.forbesbookclub.com/bookpage.asp?prod_cd=IQDDS

Ten Laws Of The Modern World

Digital Rules
Ten Laws Of The Modern World
Rich Karlgaard, 04.19.05, 10:00 AM ET

• Moore's Law. Listen to a billionaire explain why an understanding of Moore's Law is a key to unlocking business riches. Don Valentine founded Sequoia Capital in 1972 and presided over early investments in Apple Computer, Electronic Arts, Cisco Systems, Yahoo! and Google. He once told me the secret to his success: "That's easy. I just follow Moore's Law and make a few guesses about its consequences."

Complete Article:

http://www.forbes.com/columnists/columnists/2005/04/19/cz_rk_0419karlgaard.html

Collective Wisdom

By Michael S. Hopkins, Inc. magazine

You say you can't trust anyone to help you run the company? Wrong. Trust everyone.

Last march a guy I know, named Jim, decided just like an estimated 28 million other Americans to enter his local office pool picking winners in the annual NCAA men's basketball tournament, known to anyone with a television as March Madness. Entertainment purposes only, of course. At stake was just pride. In Jim's case, 25 portions of it (his entry ante). Not to mention the four figures' worth of pride going to the pool's winner, and more for the runners-up. "A lot of pride," Jim notes. "Possibly very entertaining."

Complete Article: http://www.inc.com/magazine/20050901/mhopkins.html